BOW’s vision is born out of gyms in Phuket, Thailand. There, in the toughest of climates, people from all corners of the globe push themselves to breaking point under the direction of some of the world’s best trainers, yogis and spiritual mentors. Fighters and martial artists are there to reach their potential.
Many truths are clear in the cultural mix of a Thai gym; one can be expressed this way: The messages that most fight brands deliver have nothing to do with the essence of why fighters and martial artists do what they do.
The BOW brand is different. It has values at the core of what it stands for. Its apparel and products honour the purity of fighting and the martial arts. Humility, for example, is a BOW cornerstone.
BOW tells the story of the Next Generation fighter.